Here is a video example of using the content and context of the end users, capturing that information and using it to tell the story.
This is the simple process of interviewing people from the organization about their experience with the organization.
This particular video was used at the 90th Anniversary Celebration to convey the history without "boring speeches." The folks in the video were at the event.
You can us this format to "sell"your message to others inside the company, in training, or on the company's intranet.




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